I really enjoyed this book.
I usually alternate between reading books purely for entertainment with an informative one.
This was very easy to read and interesting.
The introduction starts with a story about a problem Proctor and Gamble is facing.
This sucked me in immediately since my father spent his entire career with Proctor and Gamble.
( He is retired now but was top management and even listed in Who’s Who for Business-
Getting back to the book…
P and G needs a new floor cleaner.
At the time they have more scientists on staff than any other company in the world.
Also, more PhDs than the faculties of MIT, UC-Berkey and Harvard combined.
It still took them three years to come up with the patented Swiffer.
But they did and it revolutionized cleaning.
This book looks at the science behind these amazing moments.
It is about our most important mental talent
– the ability to imagine what never existed.
This book should be required reading for high school students.
What our world needs is more creative thinkers.
People who try to discover a cure for cancer.
I did take away from this book one thing that will remain with me for the rest of my life.
(Dramatic I know…)
That Nobody is talented enough to not have to work hard.
That grit is what allows you to succeed.
Grit allows you to take advantage of your potential.
Several studies were done measuring grit and it’s relation to success.
Even the smartest, most talented people need to practice to succeed.
So do you have grit?
If you do you will succeed.
I like this very much.
I also like to eat grits.
But that’s besides the point.
Great read with lots of real life examples of creativity.
Now go on and get creative : )